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The Ethical Imperative: Why Moral Leadership Is Good Business

Reviewer/Reader Feedback: "Costa [the Author] contends that most businesses are guided by a rational self-interest that blinds them to the consequences of their actions, thus getting them into trouble. He writes, "The badge of rationality is very important to businesspeople because, against it, there can be no criticism." Costa, himself a former CEO, argues that developing a sense of ethics involves more than following a set of rules: it means developing an ethical orientation at all levels and processes of a corporation--not just because it's the right thing to do, but because it makes for good business. Drawing from an impressive range of subjects and case studies, Costa builds a compelling case for moral leadership in today's corporations. Highly recommended."

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